How We Are Financed

Our mission is to educate people about pensions and retirement in the simplest way possible, and all reviews and opinions are independent and based on research and our own experience. It’s what we love doing and why we set up this website.

Companies cannot pay to appear on the site, and there is no advertising. The information and articles we provide are purely written for what’s best for you, the reader.

Once we write and publish a page, article or calculator, to help keep the lights on we may look to see if there are any suitable ‘affiliate links’ to include. We will never alter information for commercial reasons.

These are effectively the same as normal links, except if someone clicks through, it’s tracked and may generate a payment to the site. This payment could be in many forms, per click or per application or a similar method related to these.

We will never use affiliate links that provide a negative outcome for you over a normal link. You will always get an identical or better deal than going direct.

We don’t track individual readers’ data and will never sell or pass on any data to third parties without the individual’s permission.

We’ll let you know where there’s an affiliate link.

We want to be as transparent as possible, so we let you know where there’s an affiliate link by placing a ¹ after it, so you’ll know which links contribute to When Can I Retire? and which don’t.

We hope you’ll support us by using the links so we can keep on providing you and others with the information needed to make the right financial decisions for free. Thank you for using our site!